Paul George is featured in a new PSA campaign for a cause so close to his heart.
Paul George and his mother, Paulette, have teamed up with the American Stroke Association and the Ad Council for a new public service announcement (PSA) campaign.
George, a two-time NBA All-Star, still has vivid memories from his childhood and from when his mom, who was 37 at the time, suffered a stroke. He was just six.
“I remember every moment of it,” George said in a campaign release.
“I was always there at hospital visits, right by her bed. When she got a hospital bed in our home, I would lay in my bed next to her. I want to make sure that everyone knows the warning signs for a stroke so they can quickly take action and give their loved ones the best chance for recovery.”
The campaign plays off of that, and helps to teach the acronym F.A.S.T. for stroke warning sign recognition.
F.A.S.T. stands for:
F – Face Drooping
A – Arm Weakness
S – Speech Difficulty
T – Time to call 9-1-1
Last year at this time, George did a sit-down interview with FOX Sports 1 for a Mother’s Day feature. It was then where George recounted his feelings when it happened and how doctors initially told the George family that they had declared her dead.
George will be featured in new television, radio, digital, and print PSAs that will be distributed nationwide. Watch the TV spots below.
60-second spots:
30-second spots:
About the American Stroke Association:
The American Stroke Association is devoted to saving people from stroke — the No. 2 cause of death in the world and a leading cause of serious disability. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat stroke. The Dallas-based association was created in 1997 as a division of the American Heart Association.