The official logo of the 100th Running of the Indy 500 — May 29, 2016.
The Indianapolis Motor Speedway unveiled the logo for the 100th Running of the Indianapolis 500, a “once-in-a-century milestone.”
Mark Miles, the CEO of Hulman & Co., said “This is not envisioned as a 1-day birthday party. It’s going to be “Super Bowl-like, with plans to sell merchandise as soon as at Sunday’s race. It’s a celebration of the past 100 years, and they want to fast forward into the future.
The 100th Running of the Indianapolis 500 is scheduled for Sunday, May 29, 2016.
An explanation of the logo, plus their marketing video, can be seen below:
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IMS unveils logo for 100th Running of the Indy 500 | Vigilant Sports