The Hampton Inn becomes the ‘Bud Light Hotel’ – EA Sports, Playboy Party, concerts and more

Just as the NFL has invaded Indianapolis, Bud Light is taking over the Hampton Inn for a week of Super Bowl festivities. For the third straight year, Bud Light will occupy a hotel for Super Bowl week, hosting exclusive events and parties.

Anheuser-Busch had rented out the 180-room, nine-floor hotel and its parking lot located on Meridian Street. They will have control of the hotel from February 1st to the 5th. The entire place is being transformed — hotel signs, canopies, towels, pillows, and shampoo bottles —  so everything will have the Bud Light name.

The cost of this arrangement has not been released but it has to be pricey. Taking over the hotel for a week — during the busiest week the hotel has ever seen — will probably cost hundreds of thousands dollars and from a marketing standpoint, is a hit for Bud Light.

The first big event is Thursday, Feb. 2nd, when they will host the EA Sports Madden Bowl. I’m sure there will be games on XBox being played. Later in the night, Nas and The Roots are scheduled to perform.

On the night before the big game (and one of the biggest party nights), 50 Cent, Pitbull and Lil’ Jon will all hit the stage. Because of little space, each of these big events will take place in the Hampton Inn’s parking lot, just east of the hotel.

Finally, a tailgate party featuring the Barenaked Ladies round out a very busy weekend of events. The game doesn’t kick-off until 6:29 p.m. so there will be lots of tailgating to do. For those attending the game, it’s recommended to get to Lucas Oil Stadium early because of security lines but more than anything, to soak it all in.

Most of the guests will be contest winners who will be treated on the company’s dime. Bud Light will take over and alter the entire complex to make it look their own so that Bud Light will be ingrained in consumers’ head.

The hotel will be a hit for those lucky enough to be involved. It is located in the heart of the madness and a few blocks from literally everything. Bud Light has even a social correspondent who likely will document the weekend on various media platforms.

[photo via IndyStar]

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