Paul George stars in ‘Summer of Jeep’ ads

Paul George is featured in two of three Jeep commercials as the car brand launched its third annual summer brand campaign on Monday.

George, who intends to play for USA Basketball this summer in the Rio Olympics, appears in ads entitled “What I Stand 4,” where Paul, with family and long-time friends shown, shares his basketball journey and what has inspired him, and “4x4Summer” where he helps to “celebrate the adventure and freedom that arrives with the long days and late nights of summer.”

“Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men’s National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles,” Olivier Francois, Chief Marketing Officer, FCA – Global, said in a news release.

“‘4x4summer,’ ‘What I Stand 4’ and ‘4 New Perspective’ serve to fuel the dreams and aspirations of adventurers all around the world during one of our favorite seasons while marking a milestone year for the Jeep brand.”

Jeep is celebrating its 75th anniversary with a special edition lineup of vehicles.

For George, this is an obvious tie-in with his plans to play for Team USA. Chris Paul, who has withdrawn his name from consideration for the Olympics due to an injury, previously appeared in Jeep commercials dating back to 2012 — ahead of the Summer Olympics in London.

This new deal with Jeep comes less than a week after he was named the cover athlete for NBA2K17.

“We are extremely pleased to have the Jeep brand’s support of USA Basketball as we head into summer competition,” said Jim Tooley, USA Basketball CEO. “USA Basketball is proud to be a part of Jeep’s 75th anniversary celebration and featured in the brand’s fully integrated summer campaign.”

George now has endorsement deals with power brands Jeep, NBA2K, Nike, Gatorade, Papa John’s Pizza, AT&T, New Era Caps, etc.

Here’s what George says in his spot seen below:

“For the blessings that have put me in this position.
Each move has always been mine to make.
For knowing even if I fall,
I’ll never stay down.
For all the moments that tell my story,
and for the summer where a new one begins.”

Watch George in the 30-second “What I Stand 4” spot below:

George also makes a brief cameo in the “4x4summer” spot: