Media

The Masters lacked a familiar name and the ratings showed

Bubba Watson and Louis Oosthuizen brought the suspense late Sunday, needing a two-hole sudden death playoff to decide the 2012 Masters Champion. Bubba Watson won, but CBS and golf lost. The overnight ratings for yesterday’s final was an 8.1, the lowest since 2004. Not good. Despite the late push by multiple golfers, the ratings speak…

Purdue’s Danny Hope: ‘I don’t get the twitter thing’

Social media has become an amazing tool for both individuals and groups to grow their brand, share their opinion and connect with others anywhere in the world. As to whether athletes, specifically college athletes, should have twitter has been argued back in forth. Many coaches, like Purdue basketball coach Matt Painter, have banned twitter in-season….

Nine tips to effectively utilize twitter

Yesterday, I went over the 1,000 follower mark on twitter. For my followers reading this, thank you. Twitter has been an unbelievable tool to connect people, inform and share perspective. It launched on July 15, 2006 but finally began catching on in late 2009. I’ve been on twitter 35 months and I find myself using…

Photo Gallery: Indianapolis Super Bowl 2012 setup

Indianapolis is putting the finishing touches before the media and fans arrive beginning Friday, Jan. 27th. Indy will be jam-packed with East Coasters, media, celebrities and local citizens. The Zip Line, tents and signage are being put up, as are the XLVI blocks on Monument Circle. On Tuesday, 12 days before the big game, I…

Love him or hate him, sports agent Drew Rosenhaus has become a household name

Drew Rosenhaus is the most well-known sports agent in the country. Most avid football fans recognize his name and what he is about. He has help shape the sports agent business as we know it, for better and for worse. The business was brought to light in 1996 with the movie Jerry Maguire starring Tom…